Imagine Live signs Microgame as its first Italian aggregator

The deal gives the live casino supplier a route into one of Europe’s most competitive regulated markets, where aggregators serve as the primary gateway to licensed operators.

International content suppliers are increasingly entering Italy’s regulated online casino market through aggregation partnerships, with platform providers such as Microgame acting as the primary gateway to the country’s licensed operator network. Imagine Live announced on 21 October 2026 that it has signed Microgame as its first Italian aggregator, opening its live dealer games and original game shows to more than 35 licensed operators.

Microgame as entry point to Italy’s regulated market

Imagine Live has signed Microgame as its first aggregator in Italy, connecting its live dealer catalogue to more than 35 licensed operators through the platform provider’s distribution network. The agreement covers Imagine Live’s full suite of live dealer titles, including classic table games, alongside its original game shows, Land of Ra and Roulette Rouge.

Microgame operates as Italy’s principal B2B aggregation and distribution platform, serving both online and retail operators across the country’s ADM-regulated market. The Italian online gaming sector has seen sustained demand for third-party live casino content, with a series of international suppliers, among them Playnetic, ESA Gaming, and REEVO, completing similar Microgame integrations throughout 2025 and into 2026.

Localised content for Italian players

Ahead of the partnership, Imagine Live developed a dedicated title for the Italian market: Blackjack Italiano, which features native Italian-speaking dealers. The game is part of the provider’s broader localisation strategy, which adapts studio setups and content to suit player preferences in each market it enters. The approach mirrors steps Imagine Live has taken in other regulated European markets, including Romania and Greece.

Nadiya Attard, Chief Commercial Officer at Imagine Live, said:

Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition. We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences.

Francesco Cuzzupoli, Gaming & Sales Director at Microgame, added:

‘Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market.’

Growing portfolio reaches wider operator base

Through the Microgame platform, Imagine Live’s full catalogue will be accessible to a broader set of Italian operators, expanding on the provider’s existing European distribution. The integration follows Imagine Live’s regulatory approvals in several European jurisdictions and its ongoing studio expansion programme, which has included facilities in Romania and a dedicated English-aesthetics blackjack studio.

About Imagine Live

Imagine Live is a live casino content provider offering customisable live dealer games, including Blackjack, Roulette, Baccarat, Poker, and Dragon Tiger, alongside original game show formats. The company operates studios across multiple locations and holds regulatory approvals in several European jurisdictions, including Romania (ONJN) and Sweden (Spelinspektionen). It distributes its content to operators through direct partnerships and aggregation agreements across regulated markets in Europe and beyond.

About Microgame

Microgame is an Italian B2B gaming service provider founded in 1999, operating as an aggregation and distribution platform for the country’s licensed online and retail gaming sectors. The company holds a licence from the ADM and delivers turnkey platform services, sports betting products, and third-party content distribution to its network of operator partners. It is widely regarded as a primary gateway for international suppliers seeking access to the Italian regulated market.

The post Imagine Live signs Microgame as its first Italian aggregator appeared first on European Gaming Industry News.